If you can have everything in 57 varieties, making decisions becomes hard work
An article in a recent edition of the Economist delves into the impact that the overwhelming choices we are all faced with has on our society. This rings true whether we are selecting chips at a supermarket, deciding on a major at the The University of California, Berkeley(with over 350 degree programs) or purchasing a pair of jeans.
Here is their mouth-watering description of the potato chip aisle in a British Supermarket:
Today the choice is tongue-tingling: Thai sweet chili, balsamic vinegar and caramelized onion, Oriental red curry, lime and coriander chutney, vintage cheddar and onion chutney, buffalo mozzarella and herbs, chicken tikka masala. Venture towards the gourmet fringes of the crisp offering, and the choice and exoticism multiply: jalapeño pepper, roast ox, horseradish and sour cream, Ludlow sausage with wholegrain mustard. Crisps these days can be crinkle-cut, thick-cut, ridge-cut, square-cut, hand-fried, reduced fat, sold in six-packs, grab bags, party size or family packs.
And this abundance of options is equally challenging to the small business owner who cannot open a magazine or a blog without reading yet another list of Must Haves ( 17 Must Have Cloud Apps for Small Business, Top 10 Cloud Apps for Small Business , Free Cloud Apps that Small Business Should be Using ) needed to succeed in business
So how does a business owner find what they need when faced with this abundance of choice?
