reseller channel

saving company money

How do I retain my existing customers,get new customers and run my business on profitable basis ?

This was a question posed on LinkedIn. Logically, most of the responses had to do with marketing, customer retention, social media and the like.

But I honed in on the last words in the question: profitable basis.

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I talk to VAR’s/MSP’s all day long. One of the things I am always shocked by is how many of them don’t know how little money they make selling on premise technology and how much more they can make selling all cloud solutions. For some of my VAR’s I see a 82% profit increase. If that is not enough to get your attention then I don’t know what will. Let me break down why and see if it makes sense to you guys as well.

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