Have an idea for a retail business that you want to test market? Want to open a business but don’t have the investment capital? Want to capitalize on a tourist season or a one time sports event? Want take your restaurant on the road?
Pop-ups are temporary stores that are opening up in malls, vacant retail spaces and stadiums. Yurts are pop-up tents that bring the pop-up outside. Both the retailer and the landlord benefit: the retailer can get a start or try out a new product line faster and with minimal investment; the landlord fill up empty space, create new and often exciting destination points and provide increased seasonal revenue streams. Companies such as Nike use pop-ups at sporting events, tailoring the merchandise to the audience.
Restaurants have created their version of the pop-up: the food truck. Food trucks are an ideal way to try out a new concept or expand marketing channels for existing restaurants.
Managing a single, fixed location has its own challenges but managing multiple remote locations adds new levels of complexities.
So what makes this work?
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Have children and/or aging parents? Working full time?
You are not alone. In the U.S., about one in five full-time employees is a caregiver for an older relative, and nearly three-quarters of these employees also have children under the age of 18.
The impact on the caregivers and their families is well documented. The impact on the business is staggering:
- The estimated cost to employers for full-time employees with intense care-giving responsibilities is $17.1 billion.
- The average cost per employee with intense care-giving responsibilities is $2,441.
- The total estimated cost to employers for all full-time, employed caregivers is $33.6 billion.
- The average cost per employee for all full-time, employed caregivers is $2,110
Here are some clear facts about the impact of working caregivers on business:
- 87% of employed caregivers made telephone calls for care-giving responsibilities from work
- 64% arrived late or left early
- 70% took time off
- 20% reduced their hours
- 16% quit their jobs
- 13% retired early
- 56% developed health or stress problems that affected work productivity
- An estimated 46%-59% of caregivers are clinically depressed³
- 41% took time at work to discuss caregiving issues with colleagues²
However, there are companies who acknowledge and address these concerns and actually realize a growth in profits.
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Have an idea for a retail business that you want to test market? Want to open a business but don’t have the investment capital? Want to capitalize on a tourist season or a one time sports event? Want take your restaurant on the road?
