Mark Twain said: “The reports of my death are greatly exaggerated” after hearing that his obituary had been published in the New York Journal”.
Perhaps the same can be said for email.
I was listening to NPR while driving and caught the tail end of an interview with a young farmer. I wasn’t paying much attention until I heard the young farmer begin to state that email is so dead- no one uses it anymore. I gleaned that he uses Twitter, texting, IM and social media as his means of communication. And he stated this with absolute certainty.
So is email dead?
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When your emails aren’t received: how long could your business survive?
I read a comment on LinkedIn that, having operated a number of small businesses, that had me scratching my head. The conversation centered around the problems that companies are facing using Yahoo or Gmail free (and premium) email services. The comment, regarding using these services:
“ I feel this is done by companies who are too ignorant or lazy to set up their own email. Even a one-person operation can easily set up Webmail, POP3 or IMAP, complete with virus and anti-spam filtering……………”
Lazy? Ignorant? I have never met a small business owner (the SBA classifies any company with up to 500 employees as a small business) who doesn’t feel as though they invented the word ‘multi-tasking’. Added to the multitude of tasks required in operating a business, managing employees, dealing with customers, SBOs are expected to have a proficiency in all forms of new media including Twitter, Facebook, LinkedIn,SEO, SEM, blogging, and the like). To handle all this, SBOs uses a host of tools but email remains the primary form of communication for any business, of any size.
So what happens to your business if your emails aren’t received?
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