‘Pop-up’ stores, ‘Pop-up Yurts’ and Food Trucks are Built on a Cloud

by Marcy Hoffman on January 31, 2012

Have an idea for a retail business that you want to test market? Want to open a business but don’t have the investment capital? Want to capitalize on a tourist season or a one time sports event? Want take your restaurant on the road?

  • Open a pop-up.
  • Open a pop-up in a yurt
  • Open food trucks

 Pop-ups are temporary stores that are opening up in malls, vacant retail spaces and stadiums. Yurts are pop-up tents that bring the pop-up outside.  Both the retailer and the landlord benefit: the retailer can get a start or try out a new product line faster and with minimal investment; the landlord fill up empty space, create new and often exciting destination points and provide increased seasonal revenue streams. Companies such as Nike use pop-ups at sporting events, tailoring the merchandise to the audience.

Restaurants have created their version of the pop-up: the food truck. Food trucks are an ideal way to try out a new concept or expand marketing channels for existing restaurants.
Managing a single, fixed location has its own challenges but managing multiple remote locations adds new levels of complexities.

So what makes this work?

Employees and management need a platform where they can share, and update, information regarding inventory, schedules, contact information, marketing initiatives and sales, even more so in the mobile world of mobile retailing.   The Cloud allows companies that depend on remote workers and/or locations, such as Keys2Day, to build a company wide intranet that houses the cloud apps their real estate agents need to work effectively. Keys2Day incorporated cloud-based emails, employee directory, calendar, listing management and updates and a host of lead generation tools and marketing initiatives. Companies need to be facile, to adapt to current market trends, to go where their customers are and to do so quickly and cost effectively.

Andy Taylor, Fujitsu’s Director for Client Engagement and Consulting  observed“ … that the cloud offers in this scenario is what might almost be seen as a ‘get out of jail free card’ for retailers trying to better serve their customers, improve the customer experience and face the challenges of newer forms of retailing

One of the main challenges facing all businesses is cost containment. Cloud based applications are providing companies with access to data while reducing hardware and operational costs.

Keyon Thomas our Reseller Channel Manager, prepared a study for one of our clients on how migrating to cloud computing would impact his company. He commented “Now in response to the query whether the “The Cloud” is ready for businesses, the results of my research demonstrated that on average, a 20+ employee company will save between 85-96% on their IT costs by switching to a cloud computing model. In this economy this should be a no-brainer. A 20 person company  can see savings upwards of $138,000 off its annual operating expenses”.

Pop-ups, Yurts and food trucks may or may not be a fad, but the technology that makes this phenomenon possible, is here to stay.

Building your business on the Cloud will give your company a solid foundation wherever you are located.

InfoStreet’s Small Business Blog’s mission is to make sense of the ‘Cloud’, to help small businesses realize the benefits from cloud computing and to provide small business owners with a full range of information and resources.

InfoStreet, a Cloud app provider, helps clients navigate the multitude of Cloud apps launched daily to develop a customized, comprehensive solution to allow companies to work on their core competency. Contact us to see how InfoStreet can change help your company, whether you have 100 employees or one.


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