Have an idea for a retail business that you want to test market? Want to open a business but don’t have the investment capital? Want to capitalize on a tourist season or a one time sports event? Want take your restaurant on the road?
- Open a pop-up.
- Open a pop-up in a yurt
- Open food trucks
Pop-ups are temporary stores that are opening up in malls, vacant retail spaces and stadiums. Yurts are pop-up tents that bring the pop-up outside. Both the retailer and the landlord benefit: the retailer can get a start or try out a new product line faster and with minimal investment; the landlord fill up empty space, create new and often exciting destination points and provide increased seasonal revenue streams. Companies such as Nike use pop-ups at sporting events, tailoring the merchandise to the audience.
Restaurants have created their version of the pop-up: the food truck. Food trucks are an ideal way to try out a new concept or expand marketing channels for existing restaurants.
Managing a single, fixed location has its own challenges but managing multiple remote locations adds new levels of complexities.
So what makes this work?
